Previously, Netflix would only provide creators with viewership numbers for their own shows. Now, they are also sharing viewership data for similar programs. This new approach is particularly useful for creators of high-budget shows who want to understand how their content is performing.
Key takeaways:
- The author is in London to interview the lead investor in the ABBA avatar show at a Bloomberg Tech Summit.
- Netflix has started to inform film and TV producers about the performance of their projects compared to other titles on the platform.
- Previously, Netflix only provided information on how many people were watching a particular show.
- Now, Netflix is also sharing data on how many people watched similar programs.