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The New Business Weapon: Time

Sep 26, 2023 - forbes.com
The article discusses the importance of real-time business operations and how companies can transition to this model. It highlights how real-time actions, such as instant fraud detection or same-day delivery, enhance business performance by driving better revenues and reducing risks. The author suggests a four-step process for companies to achieve real-time outcomes: focusing on easy or most fruitful opportunities first, educating people and updating processes, leveraging existing infrastructure, and starting with the cloud.

The author emphasizes that real-time business requires new ways of managing data, with a focus on acting on data instantly rather than batch processing it at the end of the day. He also notes the importance of leveraging machine learning and artificial intelligence, and the need to incorporate all data sources, including unstructured streaming data. The article concludes by stating that companies leading the real-time economy are setting a higher bar for everyone, but that any company can achieve this with the right approach.

Key takeaways:

  • Real-time business, where informed actions are taken within milliseconds of an opportunity presenting itself, is becoming a new battleground for market share.
  • Real-time business requires new ways of managing data, with a focus on acting on specific subsets of data instantly rather than batch processing at the end of the day.
  • Transforming to a real-time business involves educating teams, updating processes, leveraging existing infrastructure, and starting with a cloud-first perspective.
  • Companies leading the real-time economy are setting the bar higher for everyone, but the good news is that any business can achieve this with the right approach and focus.
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