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The New York Times has greenlit AI tools for product and edit staff | TechCrunch

Feb 17, 2025 - techcrunch.com
The New York Times is now permitting its product and editorial teams to utilize AI tools for tasks such as writing social media copy, SEO headlines, and coding. This initiative was communicated to staff through an email announcing the launch of an internal AI summary tool named Echo. The Times has introduced a suite of AI products for staff to aid in web product development and editorial idea generation, along with guidelines for AI usage. Editorial staff are encouraged to use AI for suggesting edits, brainstorming interview questions, and conducting research, but are cautioned against using AI for drafting or significantly revising articles or handling confidential source information.

Additionally, the guidelines indicate potential uses of AI for digitally voiced articles and translations. Approved AI programs include GitHub Copilot for coding, Google’s Vertex AI for product development, NotebookLM, some Amazon AI products, and OpenAI’s non-ChatGPT API through a business account. This move to embrace AI tools occurs as The New York Times is involved in a lawsuit against OpenAI and Microsoft, accusing them of copyright infringement by using the publisher’s content to train generative AI.

Key takeaways:

  • The New York Times is allowing its product and editorial teams to use AI tools for tasks like writing social copy, SEO headlines, and code.
  • The Times introduced an internal AI summary tool called Echo and shared a suite of AI products for staff use, with guidelines for their application.
  • Editorial staff are encouraged to use AI for suggesting edits, brainstorming interview questions, and research, but not for drafting or significantly revising articles.
  • The New York Times is involved in a lawsuit against OpenAI and Microsoft for allegedly using its content to train generative AI without permission.
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