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The New York Times Strikes AI Licensing Deal With Amazon

May 29, 2025 - hollywoodreporter.com
_The New York Times_ has entered into an AI licensing agreement with Amazon, allowing the tech giant to use _Times_ content on its AI-powered devices and services, such as Alexa. The deal includes news editorial, cooking, and The Athletic content, and will also enable Amazon to use this content to train its proprietary AI models. This collaboration aims to make _The New York Times_' content more accessible to Amazon's customers and highlights a shared commitment to providing global news and perspectives through AI products.

The agreement is notable as the _Times_ has generally resisted similar deals with AI firms, currently engaging in legal disputes with OpenAI and Microsoft over content usage for AI training. However, this deal with Amazon, which includes new revenue opportunities, is intended to broaden the _Times_' audience, particularly as more users turn to AI tools over traditional search engines like Google. The financial terms of the agreement were not disclosed.

Key takeaways:

  • The New York Times has struck an AI licensing agreement with Amazon to bring its content to Amazon's AI-powered devices and services.
  • The agreement allows Times content to be used to train Amazon's proprietary foundation AI models, covering news editorial, cooking, and The Athletic.
  • The deal is surprising as The New York Times has been resistant to AI firms using its content and is in a legal battle with OpenAI and Microsoft over similar issues.
  • The agreement includes new revenue for The New York Times and aims to expose its work to a wider audience as users increasingly turn to AI tools over traditional search options.
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