The Next Frontier In Data Security: How To Safeguard Sensitive Data
Jan 27, 2025 - forbes.com
The article discusses the evolving challenges of data security in the context of cloud technologies, SaaS applications, and generative AI. Traditional security methods are no longer sufficient due to the dispersed nature of data across various platforms and the increasing complexity of compliance regulations. Key strategies for enhancing data security include recognizing the widespread distribution of data, employing machine learning for data discovery and classification, and implementing protective measures such as redaction, labeling, and access control. The article emphasizes the importance of agentless security solutions for efficient management and highlights the risks associated with generative AI, urging organizations to enforce guidelines and provide training to mitigate potential data leaks.
In conclusion, the article advocates for a comprehensive, layered approach to data security that includes continuous improvement and vigilance. By understanding data flows and access points, organizations can build robust defenses that align with modern privacy and compliance expectations, ultimately reducing risk and enhancing trust in a competitive market.
Key takeaways:
Conduct a holistic analysis of where data resides, how it’s transferred and who has access.
An ongoing, automated discovery-and-classification capability forms the foundation of any comprehensive data security strategy.
Having a clear playbook for how to act on sensitive data findings helps you close the loop on data security and substantially reduce overall risk.
Agentless solutions can alleviate overhead and maintenance, while still providing deep visibility and protection over data.
