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The Perplexity AI drama explained in 60 seconds

Jun 20, 2024 - businessinsider.com
AI search engine Perplexity, valued at over $1 billion, is facing allegations of improperly attributing publishers' work. Forbes accused Perplexity of "ripping off" their reporting by not prominently citing them in an AI-generated webpage about a story they had covered. Perplexity's CEO, Aravind Srinivas, acknowledged the issue and updated the webpage to more prominently cite Forbes. However, Forbes later accused Perplexity of ripping off multiple articles from various publications, including CNBC and Bloomberg.

Forbes has threatened legal action against Perplexity, demanding changes to its AI-generated article citations and reimbursement for any advertising revenue generated from the Perplexity Pages based on Forbes' reporting. In addition, Wired published an investigation into Perplexity, finding that its AI was paraphrasing Wired stories with minimal attribution and potentially bypassing publishers who indicated via their website code that AI web scraping was off limits.

Key takeaways:

  • AI search engine Perplexity is facing allegations of improperly attributing publishers' work, with Forbes accusing it of ripping off their reporting.
  • Perplexity's CEO, Aravind Srinivas, responded by saying the product has "rough edges" and agreed that sources should be more easily found and visibly highlighted.
  • Forbes has threatened legal action against Perplexity, demanding changes to its AI-generated article citations and reimbursement for any advertising revenue generated from the Perplexity Pages based on Forbes' reporting.
  • Wired published an investigation into Perplexity, finding that its AI was paraphrasing Wired stories with minimal attribution and potentially bypassing publishers who indicated via their website code that AI web scraping was off limits.
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