The conclusion emphasizes the importance of simplicity in presentations, stating that the audience is there to learn new things rather than admire the design of the slides. The article suggests that the minimalist approach of both companies allows for effective storytelling without distracting the audience. It ends by inviting readers to share their thoughts on the keynotes and teases a data-driven guide on making effective slides.
Key takeaways:
- Both Apple and Google understand the power of simplicity in their presentations, focusing on clear, minimalist slide designs to avoid distracting from the main message.
- Apple's presentations are heavily-produced video presentations with a focus on beauty in simplicity, while Google's are live with a more open and inviting atmosphere.
- Both companies use high-energy, slightly quirky intros to grip the audience and set the tone for the presentation, highlighting the importance of starting a presentation on a lighter note.
- The companies' different presentation styles reflect their respective philosophies, with Apple's being meticulously crafted and controlled, and Google's being more open and inviting.