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The Race to Move Beyond Phone Apps Was in Full Swing at CES 2024

Jan 12, 2024 - cnet.com
The CES 2024 showcased the future of technology, with a focus on smarter voice assistants and mixed reality experiences. Tech companies are developing large language models, such as ChatGPT, to better understand natural language and automate app navigation processes, potentially reducing the need for traditional apps. For instance, the Rabbit R1 device, powered by a large action model and OpenAI's GPT-4, aims to be a smarter virtual assistant. Similarly, Volkswagen is incorporating ChatGPT into its voice assistant in electric vehicles to answer complex questions without the need for phone apps.

On the other hand, mixed reality is gaining momentum, with companies like Xreal and Sony developing augmented reality glasses and headsets for a more immersive experience. Xreal's Air 2 Ultra glasses can run 3D apps, track motion, and place virtual screens around the room, while Sony's headset is designed for building 3D content. Apple's Vision Pro, a head-mounted computer, allows for viewing iPhone and Mac apps in a virtual environment, offering 3D representations of icons and graphics. These advancements suggest a shift in the role of traditional apps, although they are unlikely to become obsolete.

Key takeaways:

  • Tech companies are exploring ways to move beyond traditional smartphone apps, with advancements in voice assistants and mixed reality technologies.
  • The Rabbit R1, a device powered by AI, aims to automate app navigation processes, potentially reducing the need for traditional apps.
  • Volkswagen is incorporating ChatGPT into its voice assistant in electric vehicles, aiming to answer more complex questions without the need for phone apps.
  • Mixed reality is gaining momentum, with companies like Xreal and Sony developing products that expand apps beyond the confines of a phone screen, and Apple's Vision Pro offering a larger canvas for viewing apps in a 3D environment.
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