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The Real Reason Google Keeps Changing the Pixel Camera Bar

May 10, 2024 - inverse.com
The article discusses the evolution of smartphone design, focusing on Google's Pixel series. It highlights how smartphones have lost their unique designs and are becoming iPhone clones, with the only distinguishing feature being their rear camera setup. The article features an interview with Claude Zellweger, Google’s Director of Industrial Design, who discusses the design philosophy behind the Pixel series, emphasizing the importance of the camera bar as a recognizable design element. He also mentions the influence of physical restraints and the need to design products that look and feel great with their cases.

Zellweger outlines the three distinct design eras of the Pixel series, with the latest era focusing on the camera bar. He explains that the camera placement in the first era was arbitrary, but in the second era, the camera became a primary design element. In the third era, the camera bar was refined over three generations. Looking forward, Zellweger suggests that Google will continue to refine the bar-style Pixel phones, emphasizing the importance of design continuity and progression. The article concludes by stating that the visual progression of smartphones should follow the technical progression, rather than zigzagging all over the place.

Key takeaways:

  • The design of smartphones has become increasingly homogenous, with the rear camera setup being one of the few distinguishing features.
  • Google's Pixel phones have evolved through three distinct design eras, with the current era being defined by a prominent camera bar.
  • Claude Zellweger, Google’s Director of Industrial Design, emphasizes that the design of the Pixel phones is not just about aesthetics, but also about functionality and the integration of various components like the camera and battery.
  • Looking forward, Google plans to continue refining the design of its Pixel phones, with a focus on continuity and progression rather than drastic changes.
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