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The RealReal is using AI to find fakes

May 21, 2024 - businessinsider.com
The RealReal, an online marketplace for luxury secondhand goods, has developed an AI program to write clothing descriptions and detect counterfeit items. The company's AI solutions were built internally by software engineers to work alongside existing teams of copywriters and authenticators. The AI model scans images of clothing and notes attributes, such as patterns and colors, to accompany the listings. The company also developed two AI programs for authentication: Shield, which determines which items should be prioritized for human authenticators, and Vision, which examines images of items and predicts the likelihood that they're counterfeit.

The company has identified more than 200,000 counterfeits since its inception in 2011, using a combination of human authenticators and artificial-intelligence technology. The RealReal's Vision AI is used on 50% of the handbags uploaded to the website. Looking ahead, the company plans to use AI to create a personalized shopping experience, with the end goal of getting the right products and offers in front of the right people.

Key takeaways:

  • The RealReal, an online marketplace for luxury secondhand goods, uses AI to write clothing descriptions and detect fake luxury items.
  • The company's AI solutions were developed internally by software engineers and work alongside preexisting teams of copywriters and authenticators.
  • The RealReal has identified more than 200,000 counterfeits since its inception in 2011, using a combination of human authenticators and artificial-intelligence technology.
  • Looking ahead, the company sees potential in AI to create a personalized shopping experience, with the end goal of getting the right products and offers in front of the right people.
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