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Feature Story
The Samsung Galaxy S25 Ultra Is Big, Bold And Boring
Feb 03, 2025 · forbes.com
Priced at $1,300, the Galaxy S25 Ultra is less groundbreaking than previous models, focusing on incremental improvements rather than pushing boundaries. It offers excellent display quality, fast performance, and all-day battery life, making it suitable for business professionals who value productivity. However, its reliance on AI features, which are still a work in progress, and the lack of exclusive innovations may diminish its appeal compared to earlier Galaxy Ultra models.
Key takeaways
- The Samsung Galaxy S25 Ultra focuses on AI-powered features over significant hardware upgrades, making it feel more evolutionary than revolutionary.
- The phone features a refined design with a 6.9-inch AMOLED display, but its flat sides and sharp edges may affect grip comfort.
- AI features like AI Select and Now Bar enhance user experience, but some, like Now Brief and Gemini, are still inconsistent and underwhelming.
- The Galaxy S25 Ultra offers improved camera capabilities and battery life, but lacks groundbreaking innovations compared to previous models.