McGuire highlighted the importance of software integration in product offerings to meet consumer expectations. He also stressed the need for a collaborative effort in developing and scaling AI technologies. The pandemic has led to a surge in PC use, sparking major laptop innovations and a focus on software-driven features. Qualcomm's marketing strategy is centered on partnerships, collaborating with brands like Louis Vuitton and Microsoft to align with their shift towards technology-driven experiences. The company has built a global community of 14 million Snapdragon Insiders through strategic brand partnerships.
Key takeaways:
- The CES conference has broadened its scope to include software, with multiple industries undergoing a transformation driven by software. Brands should consider how software integration can enhance their product offerings.
- To effectively scale AI, brands must adopt a hybrid approach. Every major tech company has a part to play in developing and scaling these technologies within the larger ecosystem.
- The Covid-19 pandemic led to a surge in PC use, sparking major laptop innovations. Brands should stay updated with the latest in PC technology, especially AI enhancements.
- Qualcomm’s marketing strategy is heavily centered on partnerships, collaborating with brands to align with their shift towards technology-driven experiences. Brands should leverage partnership marketing to enhance their visibility and alignment with technology.