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The top AI features Apple announced at WWDC 2024 | TechCrunch

Jun 11, 2024 - techcrunch.com
Apple's WorldWide Developer Conference (WWDC) 2024 showcased the company's heavy investment in generative AI technology. Key announcements included an upgraded Siri, AI-generated emoji, a deal with OpenAI to bring AI-powered chatbot ChatGPT to Apple devices, new photo editing tools, and an AI capability to proofread, rewrite, and summarize text. Siri's makeover, courtesy of Apple Intelligence, allows it to handle speech stumbles, understand context, and answer typed questions. Siri will soon have onscreen awareness and the ability to take action in and across apps.

Apple is integrating ChatGPT into Siri and other first-party apps and capabilities across its operating systems. The company also announced Genmoji, an AI emoji-like image creation tool, and Image Playground, an image-generating feature for creating themed images. Apple's new Clean Up tool in the Photos app uses AI to remove unwanted people and objects from pictures. Lastly, Apple announced a new feature to record and transcribe phone calls, available on iPhone 15 Pro and newer models.

Key takeaways:

  • Apple's WorldWide Developer Conference (WWDC) 2024 showcased several AI advancements, including an upgraded Siri, AI-generated emoji, and a partnership with OpenAI to bring ChatGPT to Apple devices.
  • New features of Siri, powered by Apple Intelligence, include handling stumbles in speech, understanding context better, and the ability to take actions across apps.
  • Apple introduced new AI-powered features like Genmoji for creating AI emoji-like images, Image Playground for generating images across apps, and a Clean Up tool in the Photos app for removing unwanted objects or people.
  • Apple is also set to introduce a feature that records and transcribes phone calls, available in iPhone 15 Pro and newer models, which will provide a summary of key points discussed in the Notes app.
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