The festival will also include appearances by Anne Hathaway, Ryan Gosling, Emily Blunt, Jonah Hill, Kyle Mooney, Nicolas Cage, Sydney Sweeney, Ayo Edebiri, Dev Patel, Jordan Peele, Jerrod Carmichael, Willem Dafoe, Peter Sarsgaard, Riley Keogh, Jake Gyllenhaal, Pedro Pascal, Marisa Tomei, Jon Bon Jovi, Mark Wahlberg, Ed Harris, Morgan Freeman, LeBron James, and Travis Kelce. SXSW reported that nearly half a million people attended in 2019, before the pandemic shut down the show in 2020. However, with Penske Media, the parent of Rolling Stone magazine, buying a 50% stake in 2021, SXSW continues to be a key forum for exploring big ideas.
Key takeaways:
- The SXSW 2024 Film Festival will be headlined by Anne Hathaway's The Idea of You and will feature a vast array of programming on AI innovation, tech culture, climate solutions and the road to 2050.
- The festival is expected to attract key tech and media executives, venture capitalists, and government agencies, offering networking opportunities, funding prospects, and partnership possibilities.
- Notable celebrities such as Judd Apatow, Seth Green, Elijah Wood, Brooke Shields, Esther Perel, Dylan Mulvaney, Jay Shetty, The Black Keys, Justice, John Oates, Mike Judge, Mark Duplass, Ron Livingston, Ashley Judd, Katie Couric, Mayim Bialik, Sophia Bush, Rosario Dawson, Mark Rober, Guy Kawasaki, Tommy Hilfiger, Tyler Florence, Chuck D, Trevor Noah, Sue Bird, Andre Iguodala, Damar Hamlin, Ray Kurzweil, Dara Khosrowshahi, Anthony Levandowski, Lisa Su, Andrew McCollum, Van Jones and Brené Brown are expected to be in the mix.
- The festival will also feature carnival rides, Hollywood film premieres, live music, and surprise screenings, with nearly half a million people reported to have attended in 2019.