The piece further highlights the ongoing debate about the role of AI, arguing that it is being released and relied upon faster than it can be quality-checked and improved. It lists several potential issues with AI, including the spread of misinformation and ethical concerns. However, it also acknowledges the benefits of AI, such as brainstorming and data compilation. The article concludes by stressing that AI should be viewed as a tool, not an employee, and that maintaining the human element in business interactions is crucial for client retention and relationship building.
Key takeaways:
- Artificial intelligence (AI) is a powerful tool in SEO and link building, but human connections and interactions still hold significant value in these processes.
- While AI can help with tasks and data collection, it's important to maintain the 'human aspect' in SEO and local link building, focusing on quality over quantity in backlinks.
- AI can potentially be used for mass link building, but this can lead to violations of Google's link spam policies, penalties, or even blacklisting.
- While AI can be useful for certain tasks, it's crucial to remember that it's a tool, not an employee, and should be used to empower and inform human workers, not replace them.