Thirdly, the article predicts the ethical return of gamification, with brands expected to use simulations and role playing to enhance skill development and engage consumers. Lastly, despite predictions of a "beyond mobile" revolution, apps are here to stay, with consumers still preferring experiences that meet them where they are, on their phones. The article concludes by emphasizing the importance of understanding and adapting to new consumer expectations for successful digital products in 2025.
Key takeaways:
- Audiences are becoming more selective about platforms, preferring brands to be present and fully featured in the channels that matter most to them.
- Sustainability is moving from being an optional marketing strategy to becoming a part of operational DNA, with consumers pressuring brands to show their commitment to the environment.
- Games are making a comeback in the digital product ecosystem, with an expected ethical approach to gamification through the use of simulations and role playing to enhance skill development and engage consumers.
- Despite predictions of a 'beyond mobile' revolution, apps are here to stay, with consumers still preferring experiences that meet them where they are, particularly on their phones.