The article discusses various strategies to gather feedback from customers at different stages of their journey. It suggests embedding feedback questions in marketing content for prospects, identifying buying intent for buyers through questions at the end of sales presentations, asking new customers about their onboarding experience, and regularly checking in with existing customers using NPS, product feedback, CSAT, and perceived value questions.
For renewal and upsell opportunities, the article recommends asking questions about future plans, and when a champion is leaving, it suggests asking about the likelihood of them becoming the main contact. The article concludes by stating that these 10-18 questions can help businesses understand their customers better at every stage.
Key takeaways:
Embed feedback questions in marketing content to understand prospects better.
Identify buying intent by asking questions at the end of sales presentations for potential buyers.
Ask new customers about their onboarding experience to improve the process.
Regularly check in with existing customers using NPS, product feedback, CSAT, and perceived value questions.
