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Things Are Bad At Tesla. They’re About To Get Much Worse.

Mar 27, 2025 - forbes.com
Tesla is facing significant challenges as its sales decline in major markets, including a 31% drop in California, a 43% decrease in Europe, and a 29% fall in China. The company's stock has also plummeted by 34% this year. Tesla is struggling against rising competition from Chinese EV makers like BYD, which has surpassed Tesla in revenue and offers more affordable and technologically advanced vehicles. BYD's new battery technology and self-driving systems are outpacing Tesla's offerings, contributing to Tesla's declining market share and brand value.

In addition to competitive pressures, Tesla is dealing with backlash against CEO Elon Musk, whose controversial actions have sparked protests and damaged the brand's reputation. Analysts have reduced Tesla's sales targets, and the company's recent product releases, like the Cybertruck, have underperformed. Musk's plans to pivot Tesla into AI and robotics face skepticism, as competitors like Waymo lead in those areas. Overall, Tesla's challenges are compounded by both external competition and internal missteps, threatening its position in the global EV market.

Key takeaways:

  • Tesla's sales are declining significantly in major markets, including a 31% drop in California, a 43% drop in Europe, and a 29% drop in China.
  • Chinese competitors like BYD are surpassing Tesla in technology, pricing, and sales, with BYD offering more affordable and technologically advanced vehicles.
  • Tesla's brand is suffering due to Elon Musk's controversial actions and decisions, leading to protests and a decrease in consumer interest.
  • Tesla's attempts to pivot into AI and robotics face challenges, with competitors like Waymo and Boston Dynamics leading in those fields.
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