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This $2 Billion Content Moderation Company Is Trying To Stop AI Images Of Child Sexual Abuse

Jan 23, 2025 - forbes.com
Kevin Guo, CEO of Hive, has transformed the company from a consumer app into a provider of AI-driven content moderation tools used by platforms like Reddit and Bluesky. Hive's systems, which flag harmful content, will now be enhanced through a partnership with the Internet Watch Foundation (IWF) to better identify and remove child sexual abuse material (CSAM). The collaboration allows Hive to integrate IWF's datasets, including digital fingerprints of known CSAM images and videos, into its models. This partnership builds on Hive's previous collaboration with Thorn to expand its reach in combating CSAM, especially as AI-generated illicit content becomes more prevalent.

Hive has experienced significant business growth, with revenue multiplying 30 times since 2020, processing 10 billion pieces of content monthly for 400 customers, including the Pentagon. The company recently secured a $2.4 million contract with the U.S. Department of Defense to ensure content authenticity. As alternative platforms prepare for an influx of users due to a TikTok ban, they are adopting Hive's moderation systems to address potential CSAM issues. Despite regulatory changes under President Donald Trump, Guo remains confident that online child safety will continue to be a bipartisan priority.

Key takeaways:

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  • Hive, originally founded as a consumer app, pivoted to selling content moderation AI software and has partnered with the Internet Watch Foundation to enhance its ability to detect and remove child sexual abuse material (CSAM).
  • The partnership with IWF will integrate datasets of confirmed CSAM and cryptic keywords into Hive's models, providing customers access to digital fingerprints of known CSAM images and videos.
  • Hive's AI models can identify harmful content, logos, celebrities, and pirated media, processing 10 billion pieces of content monthly for 400 customers, including the Pentagon and streaming platform Kick.
  • Hive's business has grown significantly, with revenue multiplying 30 times since 2020, and it recently secured a $2.4 million contract with the U.S. Department of Defense to verify the authenticity of content.
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