Riparbelli emphasizes Synthesia's focus on business content, contrasting it with competitors like OpenAI and Runway, which target broader applications such as Hollywood-ready video tools. While some clients and creators are using Synthesia for marketing and social media content, the technology is not yet ready for advertising or large-scale content production. The company is cautious about content moderation, allowing only corporate clients to produce news or political content, following reports of misuse in disinformation campaigns. As Synthesia develops more generic avatars, Riparbelli acknowledges the growing importance of content moderation.
Key takeaways:
- Synthesia raised $180 million in funding, valuing the company at over $2.1 billion, to enhance its AI-generated video avatars.
- The company focuses on creating training videos for corporate clients, with customers like DuPont, Xerox, and Spirit Airlines using its technology.
- Synthesia plans to invest in making its avatars more lifelike and improving video creation and hosting tools.
- The company emphasizes content moderation, allowing only corporate clients to produce news-focused or political content, following reports of misuse in disinformation campaigns.