However, the use of AI in political campaigns raises concerns about data privacy and the potential for misuse. To mitigate these issues, Civox has implemented measures to anonymize personal identifiable information and end calls that become off-topic or abusive. Despite these precautions, the effectiveness of AI in swaying voter decisions remains uncertain, as evidenced by one voter who remained undecided after a call from Ashley.
Key takeaways:
- Democratic candidate Shamaine Daniels is using generative AI to make thousands of calls to potential voters for her 2024 U.S. House of Representatives campaign.
- The AI, named Ashley, was developed by political AI calling startup Civox and can converse with voters in 20 different languages.
- Daniels believes that this technology allows for more textured feedback than traditional robocalls or surveys, and can help identify the issues most important to voters.
- While the AI's calls are recorded to further train it, Civox ensures that voters' personal identifiable information is anonymized. If a conversation becomes off-topic or abusive, the AI ends the call.