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This New iPhone App Claims It Can Stop Deepfake Scams

Jan 28, 2025 - forbes.com
Seattle-based company Hiya has introduced an AI-powered assistant within its Hiya AI Phone app to combat deepfake scams in real-time. The app functions as a personal assistant by screening unwanted calls, detecting synthetic voices, and safeguarding users from scams. It uses advanced AI models to analyze call audio and identify AI-generated voices, alerting users with a warning. The app is designed to streamline communication by having an AI assistant answer unknown calls, evaluate them, and decide whether to connect them to the user. Hiya emphasizes user privacy by ensuring that call data is encrypted, stored securely on the user's device, and not accessed by Hiya without explicit consent.

The app is available for free download on Android and iPhone, with premium features offered via subscription. A survey conducted by Hiya and Censuswide in January 2024 revealed that one in three Americans received at least one deepfake scam call, with 45% of those targeted falling victim and losing an average of $7,200. Hiya's new app aims to address this growing threat by providing tools to detect and prevent such scams, while maintaining user privacy and control over their data.

Key takeaways:

  • Hiya has launched an AI-powered assistant to stop deepfake scams in real time, offering features like intelligent call screening and real-time scam detection.
  • According to a survey, one in three Americans received at least one deepfake scam call in 2024, with 45% of those targeted falling victim and losing an average of $7,200.
  • The Hiya AI Phone app detects AI-generated voices using advanced models and alerts users when a deepfake is identified, ensuring privacy by deleting call data seconds after download.
  • The app is free to download with premium features available for $9.99 per month, offering a free two-week trial and secure data handling with user consent.
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