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This week in AI: AI-powered personalities are all the rage | TechCrunch

Oct 02, 2023 - techcrunch.com
The article discusses the growing trend of AI-powered chatbots with personalities, such as those recently launched by Meta across its messaging apps. These bots mimic celebrities and are aimed at boosting engagement, particularly among younger demographics. Other companies like Character.AI and Replika are also mentioned for their success in this field. However, the author questions the staying power of these AI characters, suggesting that their novelty may eventually wear off.

In other AI news, Spotify is testing AI-generated playlists, Google is expanding its AI-powered search, and Amazon has launched Bedrock and CodeWhisperer. OpenAI is reportedly in talks with former Apple product designer Jony Ive about an AI hardware project and has added voice and image-based capabilities to ChatGPT. Getty Images and Adobe have launched generative AI tools, and Amazon plans to invest billions in AI startup Anthropic. The article also highlights ongoing research in areas such as neural networks and color science.

Key takeaways:

  • Meta has launched AI-powered chatbots across its messaging apps, including WhatsApp, Messenger, and Instagram DMs, which mimic celebrities and are aimed at boosting engagement, particularly among younger users.
  • Character.AI, which offers customizable AI companions with distinct personalities, has attracted significant investment, including over $100 million from Andreessen Horowitz, and was last valued at $1 billion.
  • AI chatbot platform Replika had around 2 million users in March, 250,000 of whom were paying subscribers, while Inworld, which is developing a platform for creating more dynamic NPCs in video games, has received investment from Disney and grants from Epic Games.
  • Other recent AI developments include Spotify testing AI-generated playlists, Google expanding its AI-powered search, Amazon launching Bedrock and CodeWhisperer for the enterprise, OpenAI adding voice and image-based smarts to ChatGPT, and Getty Images launching a generative AI art tool.
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