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This Week in AI: Do shoppers actually want Amazon's GenAI? | TechCrunch

Feb 03, 2024 - news.bensbites.co
Amazon has announced Rufus, an AI-powered shopping assistant that lives inside Amazon's mobile app. Rufus is designed to assist with finding products, performing product comparisons, and providing purchase recommendations. However, the author questions the demand for such technology, citing a Pew Research Center survey that found only 26% of adults who've heard of OpenAI's GenAI chatbot ChatGPT have tried it. The author also highlights issues with GenAI, including a tendency to make up facts, infringe on copyrights, and spout bias and toxicity.

In other AI news, Google Maps is introducing a GenAI feature to help users discover new places, and Shopify is releasing a GenAI media editor to enhance product images. The Allen Institute for AI has released several GenAI language models, and the FCC is proposing to ban AI-generated calls. OpenAI is pushing adoption of GPTs, third-party apps powered by its AI models, and is partnering with Common Sense Media to collaborate on AI guidelines and education materials for parents, educators, and young adults.

Key takeaways:

  • Amazon has announced Rufus, an AI-powered shopping assistant that lives inside Amazon’s mobile app, helping with finding products, performing product comparisons and getting recommendations on what to buy.
  • Despite the advancements in AI, surveys show that the majority of people don't know or care to use GenAI products, with issues such as making up facts, infringing on copyrights, and bias being prevalent.
  • According to a poll from ecommerce software startup Namogoo, product images, reviews, and descriptions are the most important contributors to a good ecommerce experience, not AI assistance.
  • Other AI news include Google Maps introducing a GenAI feature to help discover new places, Shopify releasing a GenAI media editor to enhance product images, and the FCC proposing to ban AI-generated calls.
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