ThoughtExchange Acquires Sparrow Connected, Solidifying Leadership in Engagement and Communications
Jan 15, 2025 - financialpost.com
ThoughtExchange, a leader in survey and engagement solutions, has acquired Sparrow Connected, an omnichannel communications platform, to enhance its offerings for K-12, enterprise, and public organizations. This acquisition allows ThoughtExchange to integrate Sparrow Connected's communication tools, which are known for increasing communication reach by 300%, into its platform. The merger aims to provide a unified solution that streamlines communication, fosters deeper engagement, and offers actionable insights, leveraging AI-driven technologies to transform organizational communication.
The integration will enable ThoughtExchange customers to utilize Sparrow Connected's features, such as custom project pages, email templates, and dynamic analytics, while benefiting from seamless engagement communications across multiple channels. This strategic move is expected to amplify ThoughtExchange's mission of providing leaders with the data and communication tools necessary to achieve optimal outcomes for their organizations.
Key takeaways:
ThoughtExchange has acquired Sparrow Connected to enhance its engagement and communications platform.
The acquisition aims to provide organizations with full-spectrum engagement and communications capabilities.
Sparrow Connected's platform offers a 300% increase in communications reach and integrates with Microsoft Suites.
The merger will create a unified solution for streamlined communication and deeper engagement in an AI-powered world.
