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TikTok ads and branded content will now include AI avatars of creators and stock actors | TechCrunch

Jun 17, 2024 - techcrunch.com
TikTok is introducing generative AI avatars of creators and stock actors for branded content and ads on its platform, along with an “AI Dubbing” tool to help creators and brands expand their reach. The new “Custom Avatars” are designed to represent a creator or a brand spokesperson, and can be used to create multilingual avatars for global reach. Brands can also create avatars with their spokesperson or a creator they have partnered with to localize their global campaigns. Additionally, there are new “Stock Avatars,” pre-built avatars created using paid actors licensed for commercial use.

The launch of these tools has raised concerns, especially in light of Hollywood actors' strike last year over AI-related issues. However, TikTok assures that creators have control over the use of their likeness and can set their rates, licensing, and usage permissions. The AI Dubbing tool will allow content translation into 10 languages, including English, Japanese, Korean, and Spanish. These features will be part of “TikTok Symphony,” the company’s suite of ads solutions powered by generative AI, launched in May.

Key takeaways:

  • TikTok is introducing generative AI avatars of creators and stock actors for branded content and ads on its platform.
  • The company is also launching an “AI Dubbing” tool that can translate content into 10 languages, allowing creators and brands to reach a global audience.
  • Creators have control over whether they want their likeness used in the AI avatars and can determine their rates, licensing, and who can use their avatar.
  • The new features will be part of “TikTok Symphony,” the company’s suite of ads solutions powered by generative AI, which was launched in May.
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