In addition to this, TikTok will rename all its effects that use AI to include "AI" in their names, allowing users to easily identify which filters are using AI. The company will also roll out educational videos and other resources to help users better understand AI. These updates are part of TikTok's broader efforts to promote AI transparency and responsible innovation, following its commitment to the Partnership on AI's Responsible Practices for Synthetic Media. The AI labels will begin rolling out today.
Key takeaways:
- TikTok is introducing a new tool that allows creators to label their AI-generated content, in an effort to increase transparency and prevent the spread of misleading information.
- The tool will be available to creators upon uploading the video, and TikTok doesn't expect creators to go back to re-label their past videos.
- TikTok is also working on a way to automatically detect and label AI content, and will begin testing an 'AI-generated' label that will apply to any content that it detects was edited or created with AI.
- As part of its push for transparency, TikTok will rename all its effects that use AI by explicitly including 'AI' in their names, allowing users to easily identify which filters are using AI.