TikTok's unique AI algorithms, which include a self-training AI engine, content tags, and user profiles and scenarios, aim to keep users on the app for as long as possible. The AI-based recommendation system has been successful in maintaining strong engagement rates, reducing exit rates, and promoting content creation. Google Search has also started to incorporate posts from TikTok videos in its results, further integrating the platform into the broader digital ecosystem.
Key takeaways:
- TikTok is promoting a new search shortcut feature that aims to make searches quicker and more efficient on the platform.
- The AI search feature pulls answers from videos, text, and third-party websites, potentially turning TikTok into a full shopping destination.
- Google Search has started to include posts from TikTok videos in its results, with videos and descriptions appearing in Google Featured Snippets and Search Generative Experience (SGE).
- TikTok's AI-based recommendation system, which includes a self-training AI engine, content tags, and user profiles, aims to keep people on the app as long as possible, maintaining strong engagement rates and promoting content creation.