The introduction of Sub Space comes amid ongoing discussions about creator monetization on social media platforms. This follows TikTok's decision to shut down its $1 billion Creator Fund in several markets, encouraging creators to join its Creativity Program instead. The program rewards creators based on engagement metrics rather than a fixed fund. TikTok has also been experimenting with other features such as an AI song tool, an ad-free subscription plan, and automatic AI content detection.
Key takeaways:
- TikTok is testing a new feature called “Sub Space” that aims to deepen engagement between creators and their paying subscribers, offering features like topic-based conversation threads and polls.
- The feature is currently in early testing and functions as a subscriber-only space within live streams, allowing creators to answer questions, conduct polls, and create more intimate interactions with their paying audience.
- Sub Space is seen as a way to strengthen creator-fan relationships, potentially leading to increased loyalty and support, more paying subscribers, and financial benefits.
- This development follows TikTok's decision to shut down its $1 billion Creator Fund in the US, UK, Germany and France, and the introduction of its Creativity Program, which encourages creators to produce videos longer than a minute.