The technology, which can produce videos, pictures, or written works based on everyday language, has been in demand since OpenAI's release of ChatGPT in late 2022. However, questions have been raised about how companies investing in AI will profit from it. Last month, Amazon, Google, and Facebook-parent Meta also launched tools using AI to create ads for their platforms. The use of generative AI models has been controversial, with some creators feeling their work is being used without permission or compensation.
Key takeaways:
- TikTok has started allowing all marketers on its platform to use an AI-powered tool for generating marketing clips.
- Getty Images will make its stockpile of pictures and video available to TikTok's AI-powered video generation tool, Symphony Creative Studio, for brands to create AI-generated ads.
- The integration of Getty Images is part of an expansion of TikTok's tools for advertisers and content creators.
- Generative AI models have caused controversy, with some creators feeling their work is being used without permission or compensation, leading to lawsuits and licensing deals.