To use Direct Post, creators must authenticate with their TikTok account within the third-party app. The apps that have partnered with TikTok are vetted through an auditing process before being allowed to use Direct Post’s Content Posting API. Adobe, Twitch, CapCut, and SocialPilot are among the key partners for this new feature. The API will soon support photos as well, according to TikTok.
Key takeaways:
- TikTok is introducing a new feature, Direct Post, that allows users to post directly to the platform from various popular editing apps, including Adobe Premiere Pro, Adobe Express, Twitch, SocialPilot, and ByteDance’s CapCut.
- Direct Post allows apps to post video content directly to TikTok’s platform and set captions, audience settings and more within their own platform. It also allows long-form video creators to schedule their content to publish to TikTok through social media management platforms.
- Adobe is a key partner for TikTok’s new feature, offering Direct Post from Adobe Premiere Pro and Adobe Express. Other partners include CapCut and Twitch, which will allow streamers to convert their clips to portrait mode for direct sharing on TikTok.
- The social media marketing tool SocialPilot is also adopting Direct Post, providing the option to professionals, teams, agencies and businesses that need to automate their social media posting. Access to the API is open to developers of creative tools and video editing apps and will soon support photos.