Since launching its own AI image generator last year, Getty Images has made deals with companies like Nvidia and Picsart, providing them access to its licensed content for commercial use. Peter Orlowsky, Getty Images’ senior vice president of global strategic partnerships, said the collaboration with TikTok offers brands and businesses direct access to their vast library of premium images and videos, making it easier for them to create engaging TikTok-first content.
Key takeaways:
- TikTok is integrating with Getty Images to allow advertisers to use licensed images and videos in their AI-generated ads on the platform.
- The integration will be available through TikTok’s Symphony Creative Studio, an AI-powered video generation tool that can create videos based on product descriptions, add AI avatars, and incorporate AI-powered dubbing in different languages.
- Advertisers can also use the tool to generate multiple versions of an ad, as well as remix an existing one.
- Getty Images has been expanding its partnerships in the AI industry, providing companies like Nvidia and Picsart access to its licensed content for commercial use.