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TikTok rolls out AI-powered Smart Keyword Filters to limit content you don't want to see | TechCrunch

Jun 03, 2025 - techcrunch.com
TikTok announced the rollout of AI-powered Smart Keyword Filters, allowing users to limit content on their For You page by filtering out specific keywords and their synonyms. This new feature enhances the existing keyword filters by using AI to automatically include related terms, such as filtering out "renovation" when "remodeling" is blocked. Users will soon be able to manage up to 200 keywords, double the current limit, and add them in bulk. The company expects the filters to become more precise as more users engage with them.

Additionally, TikTok's Manage Topics feature, which was piloted in the U.S. in August 2024, is now globally available. This tool enables users to customize their For You feed by adjusting the amount of content they see from specific topics like sports, travel, and food. Users can access this feature through the app's settings under "Content Preferences." TikTok also introduced a new educational guide to help users better understand and set up their For You feed.

Key takeaways:

  • TikTok is introducing AI-powered Smart Keyword Filters to help users limit unwanted content on their For You page by filtering out similar keywords.
  • The number of keywords users can add to their filters will double from 100 to 200, with an easier bulk addition process.
  • The Manage Topics feature, piloted in the U.S. in 2024, is now globally available, allowing users to customize the amount of specific content types in their feed.
  • TikTok is launching a new education guide to help users understand and set up their For You feed preferences.
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