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TikTok Rolls Out Labels for AI-Generated Content

Sep 19, 2023 - billboard.com
TikTok is introducing new tools to help creators label content that was generated by artificial intelligence (AI). The company plans to test ways to automatically label AI-generated content, in an effort to prevent viewer confusion or deception. This move comes as AI technology improves and becomes more popular, leading to increased regulatory concern about potential misuse.

The music industry is also discussing similar detection efforts for AI-generated songs. Technologies that can detect an AI-generated track with 99.9% accuracy already exist, according to Believe co-founder and CEO Denis Ladegaillerie. Streaming service Deezer and AI-technology company Moises have also announced plans to develop tools to detect AI-generated content.

Key takeaways:

  • TikTok is introducing new tools to help creators label content that was generated by artificial intelligence (AI), and plans to test ways to label AI-generated content automatically.
  • The move comes amid increasing concern about the potential misuse of AI technology, particularly as it becomes better at generating credible-looking images or mimicking voices.
  • Several AI companies have made voluntary commitments to ensure users know when content is AI generated, such as a watermarking system.
  • Similar detection efforts are being discussed in the music industry, with technologies that can detect an AI-generated track with 99.9% accuracy already in existence.
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