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TikTok to open in-app Election Centers for EU users to tackle disinformation risks | TechCrunch

Feb 14, 2024 - techcrunch.com
TikTok is preparing to launch localized election resources in its app for users in each of the 27 European Union Member States. The initiative aims to direct users towards trusted information and tackle disinformation risks related to regional elections. The platform will launch a local language Election Centre in-app for each EU Member State, working with local electoral commissions and civil society organizations. Videos related to the European elections will be labelled to direct people to the relevant Election Centre, and reminders will be added to hashtags to encourage people to follow rules, verify facts, and report content they believe violates community guidelines.

TikTok is also planning to launch nine more media literacy campaigns in the region and expand its local fact-checking partners network. However, the platform has not announced any new measures related to election security risks linked to AI-generated deepfakes. The EU has been calling for platforms to put in place safeguards against this type of disinformation. TikTok has committed to introducing “dedicated covert influence operations reports” to increase transparency and accountability, and these will launch in the coming months.

Key takeaways:

  • TikTok is preparing to launch localized election resources in its app for each of the European Union’s 27 Member States to combat disinformation risks related to regional elections.
  • The company will work with local electoral commissions and civil society organizations to provide trusted and authoritative information through in-app Election Centres.
  • TikTok is also planning to launch nine more media literacy campaigns in the region and expand its local fact-checking partners network.
  • Despite these efforts, TikTok has not announced any new measures related to election security risks linked to AI generated deepfakes, a concern that the EU has been focusing on in recent months.
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