Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

TikTok Traffic Ramps Back Up as Creators Look Elsewhere | PYMNTS.com

Jan 31, 2025 - pymnts.com
TikTok's traffic has largely returned to normal after an 85% drop during a brief U.S. ban earlier this month, according to Cloudflare Radar data reported by CNBC. The ban followed a Supreme Court decision upholding a law requiring TikTok's owner, ByteDance, to sell the app due to national security concerns. The app was removed from U.S. app stores, but service began to restore when President Donald Trump delayed enforcing the ban, extending the deadline to April 5. Potential buyers have since emerged, with discussions of the U.S. retaining partial ownership.

Despite the uncertainty surrounding TikTok's future, many creators are exploring other platforms. TikTok remains a significant social commerce driver, influencing 20% of retail shoppers through content. The platform is recognized not just for entertainment but as an economic force, especially during times when people are more homebound.

Key takeaways:

  • TikTok's traffic has returned to near-normal levels after an 85% drop during a brief U.S. ban, with DNS traffic currently about 10% lower than pre-shutdown levels.
  • The U.S. Supreme Court upheld a law requiring TikTok's owner, ByteDance, to sell the app or face a ban, leading to its temporary removal from U.S. app stores.
  • President Donald Trump extended the deadline for TikTok's sale to April 5, with potential bidders emerging and discussions of the U.S. retaining partial ownership.
  • TikTok remains a significant social commerce driver, influencing 20% of retail shoppers, despite uncertainties about its future.
View Full Article

Comments (0)

Be the first to comment!