In addition to this, TikTok will start attaching Content Credentials to AI-generated content created on its own platform using TikTok AI effects. This will provide details on where and how the AI-generated content was made or edited and will remain attached to the content when downloaded. The company is committed to combating the use of deceptive AI in elections and prohibits harmfully misleading AI-generated content. TikTok claims to be the first video-sharing platform to implement Content Credentials.
Key takeaways:
- TikTok is implementing a new feature that will automatically label AI-generated content, even if it was created on other platforms. This is done using Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA).
- Content Credentials attach specific metadata to content, which TikTok can then use to instantly recognize and label AI-generated content. This change will apply to all users globally in the coming weeks.
- While TikTok already requires creators to disclose when they are posting AI-enhanced content, this new change is seen as an additional way of ensuring that AI-generated content is being labeled, while also taking the pressure off of creators.
- TikTok is the first video-sharing platform to implement Content Credentials. The company is committed to combating the use of deceptive AI in elections and its policies firmly prohibit harmfully misleading AI-generated content—whether it's labeled or not.