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TikTok’s parent Bytedance doubles down on Gen AI, signals major investment shift

Mar 04, 2024 - aibeat.co
Bytedance, the parent company of TikTok, is reportedly making significant investments in generative AI, according to a report by South China Morning Post. The company is making substantial changes to incorporate generative AI, including expanding its AI team, enhancing its corporate structure, and increasing its foundational research initiatives. The company's commitment to AI has resulted in over 300 AI-related job openings, with a significant number related to large language models (LLMs), the core of generative AI models.

Despite being known for its TikTok recommendation algorithm, Bytedance has been slow to initiate research into LLMs. The company admitted that its AI video animation tool, Boximator, is still in early development stages compared to leading video generation models. Bytedance is investing heavily in AI research and developing a variety of AI-driven products, including text-to-image and text-to-video technologies. The company recently introduced MagicVideo-V2, an AI model that converts text into video, and a platform for users to create custom chatbots. However, Bytedance's ChatGPT account was recently suspended for allegedly using GPT 4 to train its own AI models, a claim the company denies.

Key takeaways:

  • Bytedance, the parent company of TikTok, is reportedly making significant changes to incorporate generative AI into its operations, including augmenting its AI team and intensifying foundational research initiatives.
  • The company has over 300 AI-related vacancies, with a significant portion related to large language models (LLM), the technology behind generative AI models.
  • Bytedance is developing a variety of AI-driven products, including text-to-image and text-to-video technologies, and has recently introduced MagicVideo-V2, an AI model that transforms text into video.
  • Despite its advancements, Bytedance's AI video animation tool, Boximator, is still in the early stages of development and has been acknowledged by the company to have a significant gap with leading video generation models in terms of image quality, fidelity, and duration.
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