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Tim Cook confirms Apple is researching generative AI

Oct 02, 2023 - aibeat.co
Apple is reportedly developing an AI chatbot, internally known as Apple GPT, to compete with similar AI bots from companies like OpenAI and Google. CEO Tim Cook confirmed the company's research into generative AI, citing its integration in various Apple products, but did not share many specifics. The AI efforts are led by John Giannandrea, Senior Vice President of Machine Learning and AI Strategy, and Craig Federighi, Senior Vice President of Software Engineering.

The news comes as OpenAI, which recently launched voice chat features in ChatGPT, is reportedly in talks with former Apple design chief Jony Ive and SoftBank’s Masayoshi Son about a new AI hardware device. Apple is expected to make AI-related announcements next year, but it is unclear whether this will include the launch of the company's AI chatbot. If launched, Apple's AI chatbot could have a significant distribution advantage due to the company's extensive global user base.

Key takeaways:

  • Apple is developing an AI chatbot, referred to as Apple GPT, to compete with similar AI bots launched by other tech companies like OpenAI and Google.
  • Apple's CEO, Tim Cook, confirmed the company's research into generative AI, stating that AI is already integrated into many of their products.
  • OpenAI, a potential competitor, is reportedly in discussions with former Apple design chief Jony Ive and SoftBank’s Masayoshi Son about building a new AI hardware device.
  • While Apple is expected to make various AI-related announcements next year, it is unclear whether they will include the launch of the company’s AI chatbot.
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