The company's interest in generative AI was first hinted at by Cook in August, during an interview with Reuters. He mentioned that the investment in this technology is reflected in Apple's increased R&D spending, which has reached $22.61 billion for the fiscal year. Furthermore, Apple is also hiring for generative AI roles, as evidenced by job listings on its US careers page.
Key takeaways:
- Apple CEO Tim Cook confirmed that the company is working on generative AI and wants to be responsible with the technology.
- Speculations suggest that Apple might introduce these AI features by 2024, but this is not yet confirmed.
- Apple has been investing in generative AI for years, with its research and development spending hitting USD 22.61 billion for the fiscal year so far.
- Apple is also hiring for generative AI roles, as evident from its US careers page.