Cook also highlighted that the technologies are central to the design of Apple's products, dismissing suggestions that Apple had not yet integrated them. He further added that the company will continue to invest and innovate in these technologies to enrich people's lives, and this is reflected in their R&D spending.
Key takeaways:
- Apple CEO Tim Cook has stated that artificial intelligence and machine learning are 'virtually embedded in every product' the company makes.
- Despite not mentioning AI at its recent Worldwide Developers Conference, Cook insists that Apple has been investing in the technology for years.
- He also indicated that the increase in the company's research and development spending is due to its focus on AI.
- Despite a slump in sales for many of its products, Apple's services division is seeing increasing success.