Apple has been slower than its competitors in investing in GenAI, but it is now planning to upgrade Siri and iOS' built-in search tool, Spotlight, with GenAI models. The company is also exploring AI-powered features for automatic generation of presentation slides in Keynote and playlists in Apple Music, as well as GenAI-powered coding suggestions in Xcode. Apple has also been publishing a number of GenAI-related academic and technical papers, and open-source models and tools for developing GenAI-powered software.
Key takeaways:
- Apple CEO Tim Cook has promised that the company will 'break new ground' in Generative AI (GenAI) this year, with some staff from the discontinued EV project reassigned to work on GenAI initiatives.
- Apple has been slower than its rivals to invest in GenAI, but is planning to upgrade Siri and iOS' built-in search tool, Spotlight, with GenAI models to handle more complex queries and conversations.
- Apple is also exploring AI-powered features for automatic generation of presentation slides in Keynote and playlists in Apple Music, and GenAI-powered coding suggestions in Xcode, its app development platform.
- Apple is investing $1 billion a year to catch up on GenAI, including efforts like a proprietary large language model called Ajax and an internal chatbot known as Apple GPT, and potentially even new hardware.