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Tim Cook Teases Big AI Announcement for Apple Later This Year

Feb 02, 2024 - gizmodo.com
Apple CEO Tim Cook has hinted at the company's interest in the field of artificial intelligence (AI) during an earnings call, suggesting that the tech giant sees a "huge opportunity" in generative AI. While Cook did not provide specific details, it is expected that any announcements would likely be made at the annual Worldwide Developers Conference (WWDC) in June. The company has reportedly been testing AI tools, including a ChatGPT-style bot known as Apple GPT and a revamped Siri that uses generative AI.

Bloomberg's Mark Gurman predicts that the upcoming iOS 18 could be one of the biggest updates in Apple's history, possibly due to the inclusion of AI-related features. Cook has stated that Apple will continue to invest in AI and other technologies that will shape the future. The company also seems to be gearing up to compete against other tech giants like Microsoft, Google, Amazon, and OpenAI, which are currently leading the AI space.

Key takeaways:

  • Apple CEO Tim Cook has hinted at a "huge opportunity" for the company in the field of generative AI, with plans to reveal more later this year.
  • Any announcements are likely to be made at the WWDC in June, where Apple typically unveils its newest products.
  • Apple has reportedly been testing AI tools for its devices, including a ChatGPT-style bot and a revamped Siri that uses generative AI.
  • Apple has indicated its intention to compete against major players in the AI space, including Microsoft, Google, Amazon, and OpenAI.
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