Before using these tools, Match Group employees will undergo mandatory training on responsible use and understanding the technology's capabilities and limitations. The company believes that the AI tools will enhance productivity and will be used to evolve existing products and develop new ones. For instance, AI could assist with profile creation, improve matching abilities, and provide post-match guidance like conversation starters and date ideas. The company has not disclosed the cost of the agreement.
Key takeaways:
- Match Group has entered into an enterprise agreement with OpenAI, acquiring over 1,000 enterprise licenses for the AI chatbot, ChatGPT.
- The AI technology will be used to assist Match Group employees with work-related tasks such as coding, design, analysis, and communication.
- Only trained and licensed Match Group employees will have access to OpenAI's tools, and they will have to undergo mandatory training on responsible use and the technology's capabilities and limitations.
- Match Group plans to use AI technology to evolve its existing products and build new ones, including improving profile creation, matching abilities, and post-match guidance on its dating apps.