The move towards AI has been in the works for some time, with Match Group forming a generative AI team last summer. While the company has not provided specifics on how ChatGPT will be integrated into its dating apps, CEO Bernard Kim has previously stated that he envisions AI influencing every aspect of the user experience, from profile creation to matching and arranging dates.
Key takeaways:
- Match Group, the parent company of Tinder, OkCupid, and Hinge, has announced a deal with OpenAI to use its large language model ChatGPT.
- The company plans to integrate the AI technology into its suite of dating apps, with the aim of it becoming a central part of its vision.
- Match Group has obtained 1,000 enterprise licenses for ChatGPT, intending to use the chatbot to assist with coding, design, analysis, and building templates.
- CEO Bernard Kim envisions AI influencing every aspect of the dating experience, from profile creation to matching and connecting for dates.