The introduction of the height setting aligns with Tinder's history of emphasizing physicality in matches, a trend that has contributed to biases such as the preference for taller men. This feature could potentially attract more female users to the app, which is predominantly used by men. The test comes after Tinder's parent company, Match, reported a decline in paying users, dropping to 14.2 million in the first quarter from 14.9 million the previous year.
Key takeaways:
- Tinder is testing a new feature that allows paid subscribers to add height preferences to their profiles, but it will not act as a hard filter.
- The feature is available to Tinder Gold and Premium subscribers in the test group, not free users.
- The height preference setting is part of Tinder's effort to help users connect more intentionally and is guided by new product principles.
- The test comes amid a decline in paying users for Tinder's parent company, Match, which saw a 5% fall in paying users in the first quarter.