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Tom Hanks Says Someone Used AI to Make an Ad Featuring Him Without His Permission

Oct 03, 2023 - futurism.com
Tom Hanks has spoken out against the use of AI to replicate his likeness without his consent, following a video promoting a dental plan featuring an AI version of him. The actor warned his followers on Instagram and posted a screenshot of the AI-manipulated video. The issue of nonconsensual use of AI to replicate actors has also been raised by Zelda Williams, daughter of the late Robin Williams, who expressed concern over the technology's potential to recreate actors who cannot consent.

The use of AI in this way is seen as a threat to Hollywood creators, with Hanks suggesting the industry is at a crossroads. He believes the financial model needs to be redefined, with a fairer distribution of profits to those who create the content. The Screen Actors' Guild and the Alliance of Motion Picture and Television Producers are set to discuss these issues further in upcoming negotiations.

Key takeaways:

  • Tom Hanks has spoken out against the use of AI to replicate his likeness without his consent, warning his fans about a video promoting a dental plan using an AI version of him.
  • Zelda Williams, the daughter of the late Robin Williams, also criticized the nonconsensual use of AI to recreate actors who cannot give their consent.
  • Despite having authorized at least one AI manipulation, Hanks expressed concern about the existential threats the technology poses for Hollywood creators, stating that the industry is at a crossroads.
  • High-profile figures like Hanks and Williams speaking out against the overuse of AI could potentially lead to the implementation of more restrictions on the technology's use in the entertainment industry.
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