The article discusses a business tool called Touch that integrates with your sales tools to create an ideal customer profile. It automates sales prospecting by generating personalized emails and sending them to your ideal customers with just a few clicks. The tool also curates a list of leads based on the information collected about the ideal customer, which is updated weekly.
The tool is backed by Techstars NYC and is aimed at helping businesses find their ideal customers and automate their sales prospecting process. The article also mentions that the tool has been successfully integrated into Morgan Stanley, with a testimonial from an Assistant Vice President.
Key takeaways:
Touch is a tool that integrates with your sales tools to create your ideal customer profile.
It generates personalized emails and sends them to your ideal customers with just a few clicks.
Touch uses the information it collects about your Ideal Customer to create a curated list of leads that is updated each week.
The tool is backed by Techstars NYC class of Spring 2023.
