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Treating a chatbot nicely might boost its performance -- here's why | TechCrunch

Feb 23, 2024 - techcrunch.com
Generative AI models, including chatbots like ChatGPT, reportedly perform better when prompted with urgency, importance, or politeness, according to users and researchers. A study by Microsoft, Beijing Normal University, and the Chinese Academy of Sciences found that such emotive prompts can manipulate the model's underlying probability mechanisms, triggering parts of the model that wouldn't normally be activated. However, these emotive prompts can also be used maliciously to bypass the model's built-in safeguards, eliciting harmful behaviors such as leaking personal information or spreading misinformation.

Nouha Dziri, a research scientist at the Allen Institute for AI, suggests that the effectiveness of emotive prompts could be due to "objective misalignment" or a mismatch between a model’s general training data and its “safety” training data sets. The impact of emotive prompts and why certain prompts work better than others is still an active area of research. Dziri hopes for the development of new architectures and training methods that allow models to better understand tasks without needing such specific prompting.

Key takeaways:

  • Generative AI models, including chatbots like ChatGPT, tend to perform better when prompted with urgency, importance, or politeness, a phenomenon known as 'emotive prompts'.
  • Emotive prompts can potentially manipulate a model's underlying probability mechanisms, triggering parts of the model that wouldn't normally be activated by typical prompts.
  • However, emotive prompts can also be used maliciously to 'jailbreak' a model to ignore its built-in safeguards, leading to harmful behaviors such as leaking personal information or spreading misinformation.
  • Understanding why emotive prompts have the impact they do and developing new architectures and training methods that allow models to better understand tasks without specific prompting are current areas of research in AI.
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