In 2023, Trip.com Group released TripGenie, an advanced AI travel assistant, and built a joint innovation lab with Amazon Web Services, combining resources in cloud computing and artificial intelligence to support its customers. The company's content marketing strategy, including tools like Trip Moments and AI-enhanced curated lists, has also been a game-changer in the travel industry. The company continues to work with partners to improve the experience of inbound travel to China and help destinations worldwide reconnect with travellers.
Key takeaways:
- Trip.com Group has been awarded one of the Leading Brands in the 2023 Forbes China Global Brands Selection 30&30, recognizing its exceptional global growth over the past two decades.
- The company's strategy of 'Local Focus, Global Vision' has been acknowledged, leveraging advanced technology and creative marketing tools to provide personalized experiences to global customers.
- Trip.com Group has introduced cutting-edge technological innovations like TripGenie, an advanced AI travel assistant, and has built a joint innovation lab with Amazon Web Services.
- The company is working with partners to improve the experience of inbound travel to China and help destinations around the world reconnect with keen travellers, with collaborations with major payment provider Alipay and tourism authorities in Singapore, Fiji, and Saudi Arabia.